As a UI and UX designer, I led the complete rebranding of Resights, transforming its visual identity with a modern, cohesive look. This project included a full logo redesign, introducing a sleek logo mark icon, refreshing the brand colors, and developing custom illustrations that aligned with the brand’s new direction.
I also reworked the website’s design, ensuring that text, images, and layouts effectively communicated Resights’ mission and values. This comprehensive approach helped create a consistent and engaging user experience across all brand touchpoints.
The new logomark captures the essence of Resights with a minimalist, modern design. It serves as a standalone symbol, instantly recognizable and versatile across digital and print media. This icon distills the brand’s core identity, offering a clean, memorable visual element that stands out.
Combining the logomark with a refined lettermark, this version provides a full representation of the Resights brand. The sleek typography complements the icon, reinforcing brand recognition while maintaining a professional, cohesive look across all platforms.
Illustration style
Complete brand guidelines
