{"id":1515,"date":"2024-11-05T20:33:38","date_gmt":"2024-11-05T20:33:38","guid":{"rendered":"https:\/\/nicolaibrondum.dk\/?post_type=project&p=1515"},"modified":"2024-11-06T22:38:16","modified_gmt":"2024-11-06T22:38:16","slug":"resights-branding","status":"publish","type":"project","link":"https:\/\/nicolaibrondum.dk\/?project=resights-branding","title":{"rendered":"Resights Branding"},"content":{"rendered":"\n

As a UI and UX designer, I led the complete rebranding of Resights<\/em>, transforming its visual identity with a modern, cohesive look. This project included a full logo redesign, introducing a sleek logo mark icon, refreshing the brand colors, and developing custom illustrations that aligned with the brand\u2019s new direction.

I also reworked the website\u2019s design, ensuring that text, images, and layouts effectively communicated Resights\u2019 mission and values. This comprehensive approach helped create a consistent and engaging user experience across all brand touchpoints.<\/p>\n\n\n\n

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The new logomark captures the essence of Resights<\/em> with a minimalist, modern design. It serves as a standalone symbol, instantly recognizable and versatile across digital and print media. This icon distills the brand’s core identity, offering a clean, memorable visual element that stands out.<\/p>\n<\/div>\n\n\n\n

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Combining the logomark with a refined lettermark, this version provides a full representation of the Resights<\/em> brand. The sleek typography complements the icon, reinforcing brand recognition while maintaining a professional, cohesive look across all platforms.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Illustration style<\/h2>\n\n\n\n
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Complete brand guidelines<\/h2>\n\n\n\n
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Complete rebranding of Resights<\/p>\n","protected":false},"featured_media":1535,"template":"","meta":[],"project-category":[15,16],"class_list":["post-1515","project","type-project","status-publish","has-post-thumbnail","hentry","has-content"],"_links":{"self":[{"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=\/wp\/v2\/project\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=\/wp\/v2\/types\/project"}],"version-history":[{"count":0,"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=\/wp\/v2\/project\/1515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1515"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/nicolaibrondum.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fproject-category&post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}